

French fries turned around the fortunes of Jitesh Patel. He comes from a family of farmers in Gujarat in the northwest of India. Traditionally they grew cotton, but the returns were poor. Droughts in 2001 and 2002 made the situation worse and the Patels knew things had to change.

Each potato that enters our premise is immediately put into a traceability system through real time batch coding. We ensure accountability at every step as we want to assure our Consumers that the product they’re purchasing is perfectly safe.